![]() The Nike-crafted tag line on the ads? "Hello, World." In a barrage of new TV spots and full-page newspaper ads, Nike unveiled its latest pitchman: pro golfer Tiger Woods. Then, just 24 hours later, the other shoe dropped. ![]() "Well," he said with a big grin, "I guess it's 'Hello, world,' huh?"Īn adoring sports media lapped up the young man's winning soundbite. "If not, I hope he goes to medical school." Three days later, Woods called a news conference, stepped before the TV cameras and announced that he was quitting college to join the Professional Golf Association Tour. ![]() "I hope we sign him," Knight said at the time. Amateur title last summer, Nike founder Phil Knight shadowed him from hole to hole, appraising the young phenom's every smile the way a golf coach would his swing. As 20-year-old Stanford golfer Tiger Woods fought his way to an unprecedented third U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |